The customer group that purchases nail art jewelry flower materials in small packages usually has a clear commercial purpose or terminal consumer demand.

Mainly consists of the following categories:

1. Nail art industry professionals and entrepreneurs
Nail Salon/Nail Studio
Purchasing for in-store services, especially for studios that provide Japanese, Korean, 3D relief, bride's headdress, and other complex styles. These customers value novel and stable-quality jewelry, such as three-dimensional resin flowers, shell petals, and mini dried flowers.

Nail artist/Independent artisan
Freelancers or part-time nail artists often receive orders through social media platforms (such as Little Red Book and Douyin), preferring small batch and multiple styles of purchases to accommodate different customer needs.

2. Nail beauty products wholesaler & trader
Domestic wholesalers:
Mainly serving offline nail art shops or beauty market stalls, with large purchase volumes, they focus on cost advantages and in-stock supply, typically choosing direct factory mixed batch or one-piece distribution services.

Cross-border e-commerce sellers
Selling to overseas markets (such as Europe, America, and Southeast Asia) through platforms like Amazon, Etsy, and AliExpress, we prefer lightweight and easy-to-transport accessories (such as sticker flowers and ultra-thin metal flowers), and they must meet international environmental standards (such as nickel-free and lead-free).

3. Handicraft DIY enthusiasts & cultural and creative industry practitioners
Handcraft enthusiasts:
For DIY nail art, journaling, jewelry, etc., favor niche designs (such as ancient style flowers, laser-cut petals) and DIY kits, with low purchase volume but high repeat purchase rate.

Cultural and Creative Brand/Handmade Studio:
Using nail art flower materials for the production of derivative products such as earrings and hair accessories, focusing on uniqueness and photography effects (e.g., acrylic three-dimensional flowers, UV glue flowers).

4. Training Institutions & Educational Organizations
Nail Art Training School
Purchasing as practice materials for students requires basic models and high-value-for-money kits (e.g., various sizes of synthetic flowers, practice stickers).

Children's Handicraft Course Institution:
Choose safe and non-toxic, bright colored simple styles (such as EVA foam flowers), for children's nail art or craft activities.

5. Offline Retail Channels
Beauty and makeup collection store/boutique:
Selling nail polish in-store, preferring small packaging and high-quality, high-value accessories (such as ins-style mini flower stickers).

Night market/street vending practitioners:
Purchasing low-priced, mixed-style bags, retailing to end consumers.

Customer Core Needs Summary

Customer Type                   Purchasing Features       Focus
Nail Salon/Studio Multiple Styles, Small Quantities Quality, Rapid New Arrivals
Wholesaler/Cross-border E-commerce: Large Quantities, Mixed Orders Pricing and Logistics Stability
DIY enthusiasts Personalized, small quantity and variety Design sense, tutorial kit
Training institutions Basic model, low cost Durable, standardized