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10mm resin letter jewelry, especially the 'sugar' texture style, in the global sales and application situation.
This is a very specific and interesting niche market that integrates several popular fields such as fashion accessories, DIY crafts, and personalized customization.
Part 1: Sales of 10mm Resin Letter Jewelry Worldwide
The sales of these products are highly correlated with regional fashion trends, cultural habits, and the degree of e-commerce penetration.
North American market (United States, Canada)
Sales situation: Very hot. North America is one of the birthplaces and largest markets for personalized custom culture. Consumers are keen on buying letter jewelry to spell out their own names, family names, meaningful words (such as "Love", "Hope"), or zodiac abbreviations.
Popular platforms: Etsy, Amazon, Shopify independent stations, and major craft material websites (such as Michaels, Joann) are its main sales channels.
Features: High demand, consumers have a high acceptance of novel designs (such as sugar texture, metal inlay, and dry flowers inside), and are willing to pay for high quality and uniqueness.
European markets (UK, France, Germany, Nordic countries, etc.)
Sales situation: Stable and mature. European consumers have a classic and refined taste for jewelry and accessories. Resin letter jewelry is often sold as a 'lucky charm' (Charm) or personalized gifts.
Popular platforms: Etsy, Amazon's European sites, and local craft and creative product e-commerce platforms.
Features: Emphasizes on eco-friendly materials (e.g., using bio-based resins), with designs leaning towards minimalism, retro, or a natural style. The Scandinavian minimalist style is popular, while the southern European region may prefer vibrant colors in design.
Asian Market (China, Japan, South Korea)
Sales situation: Rapid growth, huge potential. Especially in China and South Korea, influenced by K-Pop idols, social media (Little Red Book, Instagram, TikTok), and the DIY culture, these small accessories are very popular.
Popular Platforms:
Japan and South Korea: Local e-commerce platforms (such as Rakuten in Japan and Mercari) and offline cultural and creative convenience stores (such as Loft and Hands) have seen significant sales.
Features: Pursuing trends, with no resistance to 'Kawaii' (cute style), 'healing' (such as the sweet feeling of sugar texture), and 'ins' (Instagram-inspired) designs. Sales often explode due to a celebrity or influencer 'shopping'.
Australian/New Zealand market
Sales situation: relatively active. Similar to the North American market, there is a good demand for personalized products, which are often used to make bracelets and necklaces as gifts.
Popular platforms: Etsy, Amazon AU, and local craft websites.
Features: Coastal style and natural theme designs are quite popular.
Summarize sales trends:
Driving Factors: Social Media Marketing (#DIY, #personalizedjewelry), Personalized Consumption Trends, and the Craftsmanship Trend.
Key sellers: mainly small and medium-sized artisan artists, independent designers, and e-commerce brands focusing on accessories.
Price range: Due to the differences in materials, design, and sales channels, the wholesale price of a string of 26 letters usually ranges from a few dollars to tens of dollars, while the retail price per single letter varies between 0.5-3 dollars.
Part Two: The Application of 10mm Resin Sugar Letters in Various Countries
Sugar texture" refers to a surface with a sandblasted or granular feel, resembling the appearance of sugar, with colors typically soft and sweet (macaron colors, ice cream colors), offering excellent visual and tactile experiences. Its application combines utility with regional characteristics.
Universal Application (Global Common)
Jewelry and Jewelry Making: This is the most core application. Used for making:
Name Bracelet/Necklace: Spell out your personal name, which is the most classic way to use it.
Word Bracelet: Spellings of "Love", "Mom", "Bestie" (best friend), and "Family" to express emotions.
Charm Bracelet Composition: As a charm for a Pandora-style bracelet, it complements other charms.
Earrings and key chains: Made using a single letter (e.g., the initial letter).
Gifts and Memorabilia: As personalized gifts, such as birthday gifts, graduation gifts, Mother's Day gifts, wedding favors (spell the names or dates of the bride and groom).
Handicrafts and DIY projects: are important materials for handicraft enthusiasts.
Regional Characteristics Application:
Asia (China, Japan, South Korea):
Cellphone chains/bag charms: Very popular in Asia, where they are used as decorations by hanging letters on mobile phones, backpacks, and pen bags.
Creative stationery decoration: Decorate notebooks, diaries, and pens.
Trendy accessories: More inclined towards 'trendy trinkets' rather than traditional jewelry, consumers frequently swap them to match different styles of clothing.
Western (North America, Europe):
Baby Declaration Ornaments: Use letters to spell out the newborn's name and hang it in the baby's room or stroller.
Holiday Decorations: Used to make Christmas ornaments (decorative balls) and Halloween accessories, spell holiday words.
Home decoration: Inlaid in frames, decorative frames, or placed in glass bottles as ornaments.
Part Three: The Application of 10mm Resin Sugar Letters in Various Industries
In addition to personal consumption, these small letters have also found wide applications in the 2B (business-to-business) field.
Jewelry and Accessories Industry
Core customers. Countless small-scale artisanal jewelry merchants and independent designers purchase these letters as raw materials, process them into finished jewelry, and then sell them in both online and offline stores. They are the main buyers in the wholesale market.
Gift and Souvenir Industry:
Important application fields. Gift shops, souvenir stores in museums, and shops at tourist attractions will purchase these letters to custom-make personalized souvenirs for customers on-site or online, such as spelling city names or tourists' names.
Wedding industry
Create a sweet atmosphere. Used for:
Create wedding invitations, seat cards, and place cards decorated with guests' names.
Decorate wedding dessert table and cakes.
Create guest gifts (e.g., small bottles filled with letters spelling 'Love & Joy').
The bride's jewelry (spelling the new surname or wedding date).
Stationery and cultural and creative industries.
The treasure of the notebook lovers. Cultural and creative brands and stationery stores will sell it as a three-dimensional alternative to decorative stickers for notebooks, planners, and other items.
Education industry (especially preschool education):
Fun teaching tools. Kindergartens, early education institutions, or parents' meetings will purchase these colorful and tactile alphabet letters to teach children to recognize letters, spell simple words. They are more attractive to children than plastic or wooden letters.
Baking and Dessert Industry
Unique decorations. Although they are not edible, the 'sugar' texture perfectly matches the dessert theme. They are often used to decorate cake display tables and dessert counters, spell out dessert names (such as 'Cake', 'Sweet'), or seasonal limited words, creating an atmosphere. Sometimes they are also included as a gift when purchasing.
Retail and Display Industry
Window and counter decorations. Brands or stores use them to spell out promotional information (such as "SALE", "NEW"), season greetings (such as "Hello Summer"), or brand slogans, which is a cost-effective and eye-catching way.
Although the 10mm resin sugar lettering is small in size, its application is extremely wide. Its success lies in hitting several core consumer needs in modern times: personalization, emotional expression, handmade experiences, and visual aesthetics. From individuals to enterprises, from fashion to education, this small item plays a role that is small yet full of creativity and business opportunities on the global market.










BLINGBLING.蓓灵饰品配件是专业生产和批发美甲饰品、
We are a company specializing in the production of DIY jewelry accessories, resin accessories, nail art diamonds, phone case accessories, resin diamonds, nail art jewelry, and jewelry accessories. We welcome new and old friends to purchase and cooperate.
BLINGBLING. Beiling Jewelry Accessories is a professional manufacturer and wholesaler of nail accessories.
A company that specializes in DIY jewelry accessories, resin accessories, nail drills, phone case accessories, resin drills, nail accessories, jewelry accessories and other products, welcomes new and old friends to purchase and cooperate.
Domestic sales network,
North China
Beijing
Tianjin
Hebei Province
Shijiazhuang, Tangshan, Qinhuangdao, Handan, Xingtai, Baoding, Zhangjiakou, Chengde, Cangzhou, Langfang, Hengshui.
Shanxi Province
Taiyuan, Datong, Yangquan, Changzhi, Jincheng, Shuozhou, Jinzhong, Yuncheng, Xinzhou, Linfen, Lvliang.
Inner Mongolia Autonomous Region
Hohhot, Baotou, Wuhai, Chifeng, Tongliao, Ordos, Hulun Buir, Bayannur, Ulanqab, Xingan, Xilin Gol, and Alashan
Northeast China
Liaoning Province
Shenyang, Dalian, Anshan, Fushun, Benxi, Dandong, Jinzhou, Yingkou, Fuxin, Liaoyang, Panjin, Tieling, Chaoyang, Huludao.
Jilin Province
Changchun, Jilin, Siping, Liaoyuan, Tonghua, Baishan, Songyuan, Baicheng: Yanbian Korean Autonomous Prefecture
Heilongjiang Province
Harbin, Qiqihar, Jixi, Hegang, Shuangyashan, Daqing, Yichun, Jiamusi, Qitaihe, Mudanjiang, Heihe, Suihua
Regions: Daxing'anling
East China
Shanghai
Jiangsu Province
Nanjing, Wuxi, Xuzhou, Changzhou, Suzhou, Nantong, Lianyungang, Huai'an, Yancheng, Yangzhou, Zhenjiang, Taizhou, Suqian.
Zhejiang Province
Hangzhou, Ningbo, Wenzhou, Jiaxing, Huzhou, Shaoxing, Jinhua, Quzhou, Zhoushan, Taizhou, Lishui.
Anhui Province
Hefei, Wuhu, Bengbu, Huainan, Ma'anshan, Huaibei, Tongling, Anqing, Huangshan, Chuzhou, Fuyang, Suzhou, Lu'an, Bozhou, Chuzhou, Chengdu, Xuancheng.
Fujian Province
Fuzhou, Xiamen, Putian, Sanming, Quanzhou, Zhangzhou, Nanping, Longyan, Ningde.
Jiangxi Province
Nanchang, Jingdezhen, Pingxiang, Jiujiang, Xinyu, Yingtan, Ganzhou, Ji'an, Yichun, Fuzhou, Shangrao.
Shandong Province
Jinan, Qingdao, Zibo, Zaozhuang, Dongying, Yantai, Weifang, Jining, Taian, Weihai, Rizhao, Linyi, Dezhou, Liaocheng, Binzhou, Heze.
Central and Southern China
Henan Province
Zhengzhou, Kaifeng, Luoyang, Pingdingshan, Anyang, Hebi, Xinxiang, Jiaozuo, Puyang, Xuchang, Luohe, Sanmenxia, Nanyang, Shangqiu, Xinyang, Zhoukou, Zhumadian.
Hubei Province
Wuhan, Huangshi, Shiyan, Yichang, Xiangyang, Ezhou, Jingmen, Xiaogan, Jingzhou, Huanggang, Xianning, Suizhou, Enshi Tujia and Miao Autonomous Prefecture
Hunan Province
Changsha, Zhuzhou, Xiangtan, Hengyang, Shaoyang, Yueyang, Changde, Zhangjiajie, Yiyang, Chenzhou, Yongzhou, Huaihua, Loudi, Xiangxi Tujia and Miao Autonomous Prefecture
Guangdong Province
Guangzhou, Shaoguan, Shenzhen, Zhuhai, Shantou, Foshan, Jiangmen, Zhanjiang, Maoming, Zhaoqing, Huizhou, Meizhou, Shaoguan, Heyuan, Yangjiang, Qingyuan, Dongguan, Zhongshan, Chaozhou, Jieyang, Yunfu.
Guangxi Zhuang Autonomous Region
Nanning, Liuzhou, Guilin, Wuzhou, Beihai, Fangchenggang, Qinzhou, Guigang, Yulin, Baise, Hezhou, Hechi, Laibin, Chongzuo.
Hainan Province
Haikou, Sanya, Sansha, Danzhou, Wuzishan, Qionghai
Southwest China
Chongqing (Direct-controlled municipality)
Sichuan Province
Prefecture-level cities: Chengdu, Zigong, Panzhihua, Luzhou, Deyang, Mianyang, Guangyuan, Suining, Neijiang, Leshan, Nanchong, Meishan, Yibin, Guang'an, Dazhou, Ya'an, Bazhong, Ziyang
Aba Tibetan and Qiang Autonomous Prefecture, Garze Tibetan Autonomous Prefecture, Liangshan Yi Autonomous Prefecture
Guizhou Province
Prefecture-level cities: Guiyang, Liupanshui, Zunyi, Anshun, Bijie, Tongren Qiandongnan Miao and Dong Autonomous Prefecture, Qiannan Buyei and Miao Autonomous Prefecture, Qianxinan Buyei and Miao Autonomous Prefecture
Yunnan Province
Prefecture-level cities: Kunming, Qujing, Yuxi, Baoshan, Zhaotong, Lijiang, Pu'er, Lincang
Chuxiong Yi, Honghe Hani and Yi, Wenshan Zhuang and Miao, Xishuangbanna Dai, Dali Bai, Dehong Dai and Jingpo, Nujiang Lisu, Diqing Tibetan
Tibet
Prefecture-level cities: Lhasa, Shigatse, Nyingtri, Linzhi, Shannan, and Nagqu
Region: Ali Prefecture
Northwest China
Shaanxi Province
Xi'an, Tongchuan, Baoji, Xianyang, Weiinan, Yan'an, Hanzhong, Yulin, Ankang, Shangluo.
Gansu Province
Lanzhou, Jiayuguan, Jinchang, Baiyin, Tianshui, Wuwei, Zhangye, Pingliang, Jiuquan, Qingyang, Dingxi, Longnan
Linxia Hui and Gannan Tibetan
Qinghai Province - Prefecture-level: Xining, Haidong
Hainan Tibetan, Huangnan Tibetan, Hainan Tibetan, Guoluo Tibetan, Yushu Tibetan, Haixi Mongol-Tibetan
Ningxia Yinchuan, Shizuishan, Wuzhong, Guyuan, Zhongwei.
Xinjiang Uyghur Autonomous Region, Urumqi, Karamay, Turpan, Hami
Kashgar Prefecture, Hotan Prefecture, Aksu Prefecture, Tacheng Prefecture, Altay Prefecture, Tianshan Leopard, Bortala Mongol, Bayingolin Mongol, Kirgiz, Ili Kazakh
Hong Kong, Macau, Taiwan
Long-term supply of goods for cross-border e-commerce platform sellers, welcome to cooperate.
Exporting to various parts of the world, we welcome international friends from overseas Chinese to cooperate.
Global Major Countries and Their Important Cities
Major countries and their important cities around the world
Asia
Asia
China
China
Beijing, Shanghai, Hong Kong, Guangzhou, Shenzhen, Chongqing, Tianjin, Chengdu, Wuhan, Xi'an, Hangzhou, Nanjing
Beijing, Shanghai, Hong Kong, Guangzhou, Shenzhen, Chongqing, Tianjin, Chengdu, Wuhan, Xi'an, Hangzhou, Nanjing
Japan
Japan
Tokyo, Osaka, Kyoto, Yokohama, Nagoya, Fukuoka, Sapporo
Tokyo, Osaka, Kyoto, Yokohama, Nagoya, Fukuoka, Sapporo
South Korea
Republic of Korea
Seoul, Busan, Incheon, Daegu, Gwangju
Seoul, Busan, Incheon, Daegu, Gwangju
India
India
New Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad
New Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad
Thailand
Thailand
Bangkok, Chiang Mai, Phuket, Pattaya
Bangkok, Chiang Mai, Phuket, Pattaya
Vietnam
Vietnam
Hanoi, Ho Chi Minh City, Danang, Haiphong
Hanoi, Ho Chi Minh City, Da Nang, Hai Phong
Singapore
Singapore
Singapore City (Country as City)
Singapore City (Country or City)
Malaysia
Malaysia
Kuala Lumpur, George Town, Malacca, and Johor Bahru
Kuala Lumpur, Penang, Malacca, Johor Bahru
Indonesia
Indonesia
Jakarta, Surabaya, Bandung, Bali (Denpasar)
Jakarta, Surabaya, Bandung, Bali (Denpasar)
Philippines
The Philippines
Manila, Cebu, Davao
Manila, Cebu, Davao
Europe
Europe
United Kingdom
Britain
London, Manchester, Birmingham, Edinburgh, Glasgow
London, Manchester, Birmingham, Edinburgh, Glasgow
France
France
Paris, Marseille, Lyon, Toulouse, Nice
Paris, Marseille, Lyon, Toulouse, Nice
Germany
Germany
Berlin, Munich, Frankfurt, Hamburg, Cologne
Berlin, Munich, Frankfurt, Hamburg, Cologne
Italy
Italy
Rome, Milan, Venice, Florence, Naples
Rome, Milan, Venice, Florence, Naples
Spain
Spain
Madrid, Barcelona, Valencia, Sevilla
Madrid, Barcelona, Valencia, Seville
Russia
Russia
Moscow, Saint Petersburg, Kazan, Novosibirsk
Moscow, St. Petersburg, Kazan, Novosibirsk
Netherlands
the Netherlands
Amsterdam, Rotterdam, The Hague
Amsterdam, Rotterdam, The Hague
Switzerland
Switzerland
Zurich, Geneva, Bern (capital), Basel
Zurich, Geneva, Bern (capital), Basel
North America
North America
United States
America
New York, Los Angeles, Chicago, Houston, San Francisco, Washington, D.C., and Boston
New York, Los Angeles, Chicago, Houston, San Francisco, Washington D.C., Boston
Canada
Canada
Toronto, Vancouver, Montreal, Ottawa (capital), Calgary
Toronto, Vancouver, Montreal, Ottawa (capital), Calgary
Mexico
Mexico
Mexico City, Guadalajara, Monterrey, Cancun
Mexico City, Guadalajara, Monterrey, Cancun
South America
South America
Brazil
Brazil
São Paulo, Rio de Janeiro, Brasília (capital), and Salvador.
Sao Paulo, Rio de Janeiro, Brasilia (capital), El Salvador
Argentina
Argentina
Buenos Aires, Córdoba, Rosario
Buenos Aires, Cordoba, Rosario
Colombia
Colombia
Bogotá, Medellín, Cali
Bogota, Medellin, Cali
Africa
Africa
Egypt
Egypt
Cairo, Alexandria, Luxor
Cairo, Alexandria, Luxor
South Africa
South Africa
Johannesburg, Cape Town, Durban, Pretoria (Administrative Capital)
Johannesburg, Cape Town, Durban, Pretoria (administrative capital)
Nigeria
Nigeria
Lagos, Abuja (capital), Kano
Lagos, Abuja (capital), Kano
Kenya
Kenya
Nairobi, Mombasa
Nairobi, Mombasa
Oceania
Oceania
Australia
Australia
Sydney, Melbourne, Brisbane, Perth, Canberra (capital)
Sydney, Melbourne, Brisbane, Perth, Canberra (capital)
New Zealand
New Zealand
food toy
Why are food toy resin nail accessories so popular?
The popularity of edible resin nail accessories is the result of multiple factors working together, reflecting the characteristics of contemporary consumer culture and also in line with the innovative trend of the nail industry.
1. The ultimate expression of creativity and personalization
Unique design: Food toy resin jewelry is inspired by mini foods (such as sushi, cakes, fruits), cartoon images, or everyday items, with realistic and fun shapes that can meet users' needs for "unique" nail art.
DIY Freedom: Consumers can freely combine accessories with different themes (such as mixing desserts and animal elements) to create their own personal style, in line with Generation Z's emphasis on self-expression.
2. The Visual Communication Power of Social Media
Photo friendly: Colorful and three-dimensional food and toy accessories are highly attractive in photos and videos, and can easily become a hot topic for dissemination on platforms such as Xiaohongshu and Instagram.
Internet celebrity effect: Nail bloggers promote their products through tutorials or photos, sparking a trend of imitation (such as the topic of "healing dessert nails").
3. Cost effectiveness and collection fun
Low price and high satisfaction: Compared to jewelry, resin has a lower cost, but through fine coating, it can present a high-end texture, allowing consumers to achieve a sense of luxury with a small budget.
Blind box marketing: Some brands have launched random theme sets to stimulate the desire to collect (such as collecting all accessories of the "milk tea series").
4. Technological upgrade and convenient use
Lightweight material: Resin is lighter than traditional rhinestones or metals, comfortable to wear and less likely to fall off.
Technological progress: The development of 3D printing and mold technology has made details more exquisite (such as the texture of strawberry particles), enhancing the overall texture of nail art.
5. Emotional value and cultural resonance
Healing Economy: Cute design triggers the psychology of 'cuteness is justice', relieves stress, and conforms to the current trend of stress reducing consumption.
Cultural symbols: The combination of Japanese food and play aesthetics (such as capsule culture) and globally popular Kawaii culture attracts specific fan groups.
6. Industry promotion and cross-border linkage
Brand collaboration: Nail art brands collaborate with popular IPs to launch limited edition products, boosting sales.
Scene adaptation: From daily commuting to themed parties, food and entertainment accessories can flexibly match the needs of different occasions.
潜在挑战和趋势
Homogenized competition: With market saturation, design innovation becomes crucial.
Function extension: In the future, it may be combined with black technologies such as temperature change and night light to enhance interactivity.
In short, the popularity of edible resin nail accessories is a joint product of consumer upgrading, social media culture, and technological innovation. It is not only a nail accessory, but also a carrier of young people's lifestyle and emotional projection.
Resin nail jewelry has significant advantages in cross-border e-commerce.
Mainly due to the following characteristics and market trends:
Lightweight & Low-Cost Logistics
Resin jewelry is lightweight and compact, with low international shipping costs, making it suitable for air freight/small parcel shipping, thereby reducing cross-border logistics costs.
Easy packaging (such as shock-resistant foam bags), reducing transportation losses.
High Value-added & Profit Margin
Resin materials have low cost, but they have strong design sense (such as 3D relief, diamond setting, custom patterns, etc.), high premium ability, and the gross margin can reach 50%-70%.
Style innovation is fast
Resin has strong plasticity and can quickly imitate popular elements (such as anime IP, festival themes, etc.), meeting the needs of personalized nail art in markets such as Europe and America, Japan and South Korea.
Overseas demand is strong
The European and American markets: The DIY nail art culture is mature, and the sales of resin jewelry on platforms such as Etsy and Amazon are high. The Japanese and Korean markets prefer delicate designs, and the influence of social media (Instagram, TikTok) is strong.
Emerging markets (Southeast Asia, Middle East): Nail art consumption upgrade, affordable resin jewelry has great potential.
Cross-border e-commerce platform support
Independent store (Shopify + social media traffic): Suitable for customized and high-value products.
Third-party platforms: Amazon (FBA to enhance delivery efficiency), AliExpress (low prices for high volume), and Temu (emerging traffic benefits).
Low Inventory Risk
Adopt the 'pre-sale + small batch inventory' model, the production cycle of resin jewelry is short (especially UV resin can be quickly cured), reducing the pressure of unsold stock.
low compliance threshold
Compared to cosmetics, resin jewelry does not require FDA certification (but must comply with basic safety standards such as the EU REACH and the US CPSIA), making it easier to set up on the platform.
Marketing strategies are diverse.
KOL Collaboration: High conversion rates are achieved through the display of use scenarios by nail art bloggers.
Visual marketing: The transparent/gradient effect of resin is suitable for short videos and text and image planting.
Bundling Sales: Combining nail polish and stickers into a 'Nail Art Kit' to increase the average customer value.
China's industrial belt is concentrated: Guangdong, Yiwu, and other places have mature resin supply chains, supporting OEM/ODM customization and rapid prototype responses to trends.
DTC model (Direct-to-Consumer): Directly reach consumers through cross-border e-commerce, bypassing intermediaries, and profit control is more controllable.
Summary
Resin nail jewelry is becoming a popular category in cross-border e-commerce due to its light weight, high profit margin, and strong trend attributes. It is particularly suitable for sellers who are good at quick product selection and visual marketing. Focusing on the European and American, Southeast Asian markets, combined with social media marketing, can quickly establish a brand advantage.
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