Amid the wave of globalization, an increasing number of Chinese enterprises are embarking on brand globalization, stepping into the international market. In the past, most cross-border sellers would give priority to the North American market. However, as the industry continues to develop, more and more sellers have begun to pay attention to the potential of the European market. On June 18th, the invitation-only meeting for European warehouse sellers, jointly organized by Enews and Miravia, came to a successful conclusion at Lehui Center in Longgang District, Shenzhen.

The invitation-only meeting first introduced an overview of the European e-commerce market to the sellers: In 2024, the revenue of the European e-commerce market will reach US$600billion,withanestimatedgrowthtoUS$800 billion by 2028. From 2024 to 2028, the annualized compound growth rate of the European e-commerce market is as high as 7.62%. By 2030, the size of the European e-commerce market is expected to catch up with that of North America. Amid this overarching trend, an increasing number of sellers who were originally deeply rooted in the North American market are beginning to shift their focus to Europe.