Unassuming categories often harbor immense business opportunities, and greeting cards are one such example. A seller who chose this category has turned tiny greeting cards into a global hit, becoming a super seller with annual revenues of $5 billion.

Tiny greeting cards, huge business potential! HallMark's hot sell products have swept the globe.

Founded in 1910, HallMark boasts over a century of history. Headquartered in Kansas, USA, the company primarily sells greeting cards, paper products, writing instruments, gift wrapping, decorations, clothing, cosmetics, and more. Among these, greeting cards are HallMark's flagship product.

Currently, HallMark's products such as gift cards and greeting cards have been sold to over 100 countries worldwide, including the United States, the United Kingdom, and Australia. HallMark, with its unique designs, high-quality production, and rich content, has become a well-deserved leading brand in the gift industry, favored by consumers.

According to public information, HallMark sells up to 10 million greeting cards every day and employs around 21,000 full-time staff. Additionally, the company boasts a large creative team consisting of 740 artists, designers, copywriters, editors, and photographers.

The journey of HallMark began in 1910.

Driven by the postcard craze in the early 20th century, 18-year-old Joyce Clyde Hal, along with his brothers Wiliam and Rollie, founded Norfolk Postcard Company.

In 1915, a fire destroyed their office and warehouse, prompting them to start producing their own greeting cards, including high-quality Valentine's Day and Christmas cards. These greeting cards, beautifully packaged and mailed in envelopes, met consumers' needs for private communication.

The biggest advantage of HallMark's greeting cards lies in their unique designs and rich content, making them not only practical but also collectible.

HallMark pays great attention to detail and quality in the design and production of its greeting cards. Each card is made from high-quality paper and printing materials, adorned with unique decorations and text content. The company offers a wide variety of greeting cards, with designers launching new series every year to cater to the preferences of different age groups and consumer segments.

Meanwhile, HallMark's greeting cards are deeply rooted in cultural connotations. The brand is committed to promoting etiquette culture and facilitating emotional exchanges between people. Suitable for various occasions and festivals such as birthdays, weddings, Father's Day, Mother's Day, and Christmas, HallMark's greeting cards allow consumers to express their feelings clearly when giving gifts.