Recently, the Xiaohongshu (Little Red Book) Yiwu E-commerce Operation Center was officially established and began operations, making Yiwu the second city in China to set up a Little Red Book e-commerce operation center. It is reported that the professional operation team of this center will provide Yiwu merchants with comprehensive incubation and empowerment services, including Little Red Book operation training and guidance, preferential platform policy resources, and customized brand operation services. Leveraging the vast platform traffic and innovative content marketing model of Little Red Book, the center aims to empower the development of Yiwu's small commodity industrial belt.

In the current era where major e-commerce platforms are caught in a price war, "Xiaohongshu" (Little Red Book) has taken a different path and successfully created a "community + e-commerce" model centered on buyers. Brand merchants have achieved efficient traffic conversion and high average order value transactions through precise advertising and in-depth product promotion on Little Red Book. User feedback and interaction have also provided valuable suggestions for product improvement, contributing to the long-term development of brands.

Currently, Little Red Book has over 300 million monthly active users, and its e-commerce model holds immense potential. In the first half of the year, there was an explosive growth of 379% in the number of small and medium-sized merchants on the Little Red Book platform, with a 436% increase in Gross Merchandise Volume (GMV).

Yiwu, with its concentrated e-commerce industry and developed manufacturing sector, is one of the key cities in Little Red Book's strategic layout. The establishment of the Little Red Book Yiwu Merchant Operation Center will provide a one-stop solution for merchants facing issues such as inadequate content creation capabilities, unclear brand positioning, lack of community operation experience, and poor adaptability to rules. This will facilitate efficient operations and further promote the online presence of Yiwu's advantageous industries such as home furnishings, accessories, and crafts, allowing them to share in the platform's benefits.