Brand Internationalization: Who Will Reign Supreme?

In the highly competitive apparel industry, SHEIN leads the pack, but men's wear brands are also making a splash.
Whenever the topic of the apparel sector comes up, many people's first reaction is that it's "too competitive." However, we cannot deny the huge potential and market size of this sector. Despite facing the competitive challenges, there are still many gold seekers eager to find business opportunities in this red ocean.
They choose to segment the market and leverage China's powerful supply chain, successfully occupying their own niche in overseas markets with advantages such as trendy designs, diverse styles, and low prices, adding a promising outlook to this highly competitive sector.
On the list, SHEIN continues to lead, followed closely by nine other outstanding apparel brands, including some familiar names: Cider, a leader in the plus-size women's wear segment, has achieved a stable monthly visit volume of 6 million with precise market positioning and high-quality products; Haara, a brand focused on sports and casual wear, stands out with its unique designs and comfortable wearing experience, frequently launching best-selling items with monthly sales exceeding one million; Commense, a fast-fashion women's wear brand invested by ByteDance, has seen rapid development, with monthly visit volume successfully surpassing the 2 million mark; and LILYSILK, a luxury home brand, has stood out among numerous competitive DTC silk brands by deeply cultivating overseas markets for ten years.
In addition, some brands have also distinguished themselves in niche markets with their unique characteristics and advantages. For example, DokiDoki, which specializes in Cosplay costumes, and three apparel brands under the Savile Row brand, Avidlove, EKOUAER, and Coofandy (men's wear).
DokiDoki, a Hangzhou-based Cosplay costume brand established in 2019, focuses on the small but beautiful Cosplay clothing market, with a product line covering clothing, shoes, wigs, accessories, and other categories. Soon after entering the U.S. market, DokiDoki quickly gained a foothold with prices far below market levels (most products costing less than $10)$