From July 10th to 12th, the 2025 Global Cross-Border E-Commerce Trade Expo will be held at the Hangzhou Grand Convention and Exhibition Center. This edition of the expo is planned to cover an exhibition area of 70,000 square meters and is expected to attract over 100,000 visitors.

What does this "mega mall," jointly created by over 1,000 factories from across the country, 100 universities, and world-class platforms such as Amazon, Alibaba, and Rakuten Japan, look like? What are its highlights and must-have products? How should you navigate and make purchases? Let's take a closer look.

Stepping into the Hangzhou Grand Convention and Exhibition Center is like entering an enormous shopping mall: the top-selling bells, bicycles, and insulated tumblers from the U.S., as well as door openers, foldable fish-scaling tables, and elderly walking aids favored by Europeans—tens of thousands of amazing products from around the globe are all gathered here.

At this expo, Hangzhou Puling Technology Co., Ltd. will showcase two of its most iconic products in the American motorcycle community—the Demon Chaser Bell and motorcycle boots.

Huang Yanling, the sales executive from Ningbo Luhai Bojiang Leisure Products Co., Ltd., demonstrated its usage to the reporter: By lifting the sink upwards, it can be folded up; pressing the faucet down allows it to rest against the sink; the tabletop can be folded in half, making it easy to fit into a car trunk. Since it's made of plastic, the table is very lightweight.

If you're a domestic seller uncertain about whether to transition into cross-border e-commerce, head to Hall 4. Here, you'll find specialized training sessions on going global for categories such as electronic auto parts, home and outdoor goods, apparel and pets, maternal and child products and toys, as well as emerging market industrial belts. These sessions will help you analyze how to make the transition into cross-border e-commerce.

If you're a cross-border e-commerce enterprise leader looking to explore new markets, Hall 3 is the place to be. Training sessions on Alibaba platform operations, live-stream e-commerce going global, branded e-commerce expansion, and regional operational strategies for Russia, North America, Europe, Southeast Asia, Latin America, and more are all available here.

If you want to "shop the world" in one go, don't miss this global product "extravaganza."

As a bellwether for national cross-border exhibitions, this expo not only showcases the remarkable achievements of Hangzhou's cross-border e-commerce development but also serves as a vital platform for Chinese enterprises to expand into overseas markets. From industrial belts to talent, and from live-streaming to compliance services, this event will bring together global resources to help Chinese brands set sail and go global.