Jewelry industry is a new industry which is separated from jewelry industry and craft gift industry. With the development of economy and society, people began to pursue fashion and individuality after meeting the basic needs of life, thus promoting the development of this emerging industry. According to the2013-2017 business model and investment risk analysis report of China jewelry industry\"Data shows that there are more than 4,500 jewelry enterprises and business households in guangdong, more than 8,800 in yiwu and about 4,000 in Qingdao, and there are numerous jewelry enterprises and business households scattered in other places. Guangdong, yiwu and Qingdao are three clusters of Chinese fashion accessories, forming a pattern of three poles, among which yiwu has been named as " China's fashion accessories industry and trade capital " . In the fashion jewelry industry chain, many places have formed relevant characteristic industries by relying on their respective resource advantages. Such as & quot; The world's capital of artificial gems. Wuzhou, guangxi, " The hometown of pearl in China " Zhejiang zhuji, " China's artificial crystal capital " Zhejiang pujiang and so on. These characteristic industrial bases and China's three popular jewelry cluster integration, basically formed our jewelry industry production pattern.

The sales mode of jewelry in big cities is mainly direct stores, franchised stores and small jewelry stores. The adornment consumption of medium and small city is restricted because of the respect such as level of income, still sell adornment with the form of flower shop, gift shop, its product is more common adornment commonly, the class of the product is low. With the development of China's second and third-tier cities, the jewelry consumption demand of these urban and rural residents will gradually catch up with that of big cities, which is a rare development opportunity for the vast jewelry enterprises.