The Qixi Festival, also known as Chinese Valentine’s Day, is drawing near. The gifts you receive, such as the exquisite bouquet of handheld flowers, elegant plush flower arrangements, and adorable stuffed toys, are very likely to come from Yiwu. Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world.
Qixi Festival commemorates the bittersweet love of the legendary Cowherd and Weaver Girl. Every year, the “Magpie Bridge”, where the reunion of the two lovers takes place, may come into being through the participation of gift vendors from Yiwugo.
Based on data from the Yiwugo platform, there was a significant surge in search volume for keywords such as “Valentine’s Day gifts,” “artificial flowers,” and “plush toys” between July 9th and August 8th, 2023. The number of orders and total transaction volumes also exhibited noticeable growth. Particularly striking was the surge in orders for “Valentine’s Day gifts”, which alone doubled compared to the same period the previous year, resulting in a transaction volume more than four times that of the corresponding period in 2022. Notably, the consistently favored plush toy industry also witnessed a remarkable upsurge in seasonal sales, with a 57.1% increase in orders and a 41.5% rise in total transaction volume compared to the same period in the previous year.
With the upcoming Chinese Valentine’s Day and Teacher’s Day, numerous vendors on Yiwugo are anticipating the busiest period of the year. The e-commerce customer base remains steady, and there is a noticeable resurgence in physical customers. Furthermore, Yiwugo’s continuous technological enhancements and efforts to expand its platform coverage and influence through marketing and promotion are expected to provide even better support in facilitating successful transactions for vendors.