Alibaba.com, the international version of Alibaba Group's B2B e-commerce platform, is playing a pivotal role in boosting Chinese companies' presence in overseas markets during the Paris Olympics. One such example is the company "Lin Zhilie," a clothing supplier on Alibaba.com, which has experienced a surge in website visits and business volume during the Olympic period. Additionally, Alibaba.com has intensified its investment in overseas markets to celebrate the Paris Olympics, including increased advertising and collaborations with major brands. In summary, as a top partner of the Olympics, Alibaba.com is facilitating the globalization of Chinese brands.

Not only directly related industries such as sportswear, but also emerging industries on Alibaba.com International, like artificial turf and sports flooring, have experienced rapid growth in the pre-Olympic period. Specifically, orders destined for France alone have surged at an annual rate of 139.58%.

Moreover, unlike previous Olympic economies that were concentrated in a few industrial belts such as Yiwu, Alibaba.com International has brought a deluge of Olympic-related traffic to a wider range of digitalized overseas industrial belts. For instance, the recently booming products including sportswear, artificial turf and sports flooring, as well as recreational goods, are primarily produced in Guangzhou. Additionally, there are fitness equipment industrial belts in Dezhou, Shandong, and fishing and water sports equipment industrial belts surrounding Qingdao, Yantai, and Weihai. Not to mention sports shoes from Fujian and many other products.