On the evening of September 20th, the "Yiwu Happy Shopping" IP launch event was held, where the official unveiling of Yiwu's cultural tourism identity logo and IP character images took place for the first time.

"We see the world in Yiwu, and the world sees China in Yiwu." "Yiwu Happy Shopping" is not only a fresh interpretation of Yiwu's golden cultural tourism identity card featuring "Shopping + Delicious Food", but also an invitation from Yiwu to travelers from all corners of the world. Come and explore Yiwu thoroughly, and through the diverse experiences of "shopping," "eating," and "sightseeing," you will discover a different side of Yiwu, intimately feeling its boundless inclusiveness, limitless possibilities, and endless innovation.