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Struck Price

Refers to the store price, tag price, retail price of genuine products, manufacturer recommended price, or previously displayed selling prices of the item—not the original price, and for reference only.

Unmarked Price

The real-time pricing of the products remains unchanged due to any differences in wording. The actual transaction price may vary depending on the promotion offered by the product, or due to member use of coupons, points, etc.; ultimately, it shall be based on the price displayed on the order settlement page.

The price, promotional price, or discount price indicated on the merchant details page (including the main image) in either visual or textual form may be prices applicable under coupon usage, cashback discounts, or specific promotional activities and time periods. Please refer to the listed price, discount conditions, or activity rules on the payment page for accurate information.

This description is only applicable when making price comparisons. For details, please refer to the TaobaoPrice Release Guidelines>. If a merchant provides additional explanations for the highlighted prices, those statements shall prevail.