【Price under Platform Event】
Pre-event price:(1) In non-distribution scenarios, it refers to the selling price of products before the pre-warming period of platform activities (excluding activities in distribution scenarios); (2) In distribution scenarios, it specifically refers to the selling price of products before the pre-warming period of distribution activities (if there is no pre-warming period, it refers to the peak period).
The aforementioned price does not include various purchasing allowances, cross-store coupons, red envelopes, and other discounts provided by the platform, nor does it include sales incentives such as discount promotions set by merchants, coupons, store rebates, store member discounts, L-member prices, or special discounts for specific customer groups; this price may include other discounts not related to platform activities (including individual product discounts set by merchants for non-targeted groups), and ultimately subject to the merchant’s own settings. The selling price of the aforementioned products refers to the listed price displayed on the product page on that day; if the merchant adjusts the selling price multiple times during the day, the last displayed selling price will be used.
【Price under non-platform activities】
Marked Price:Refers to the price of the product by the merchant during its marketing campaign; this price does not include any platform discounts or promotions. It may be the sales guideline price of the product or a previously displayed selling price, and is not the original price; it is for reference only.
