【Price under Platform Event】
Pre-event price:(1) In non-distribution scenarios, it refers to the selling price of products before the pre-warming period of platform activities (excluding activities in distribution scenarios); (2) In distribution scenarios, it specifically refers to the selling price of products before the pre-warming period of distribution activities (if there is no pre-warming period, it refers to the peak period).
The aforementioned price does not include various purchasing allowances, cross-store coupons, red envelopes, and other discounts provided by the platform, nor does it include sales incentives set by merchants such as discount promotions, coupons, store rebates, member discounts, L-member prices, or special discounts for specific customer groups; this price may include other discounts not related to platform activities (including individual product discounts set by merchants for non-targeted groups), and ultimately subject to the merchant’s own settings. The selling price of the aforementioned products refers to the listed price displayed on the product page on that day; if the merchant adjusts the selling price multiple times during the day, the last displayed price will be used.
【Price under non-platform activities】
Marked Price:Refers to the price of the product by the merchant during its marketing campaign; this price does not include any platform discounts or promotions. It may be the sales guideline price or the previously displayed selling price of the product, and is not the original price; it is for reference only.
