Brand Story

One, the birth of the brand

The Chinese have always had the wisdom of 'living off the mountains and the rivers'.

Longtan Town is located in the northwest of Longmen County, Guangdong Province, and is a typical mountainous town. It is a key town for forestry production in Longmen County. Since the early 20th century, woodworkers have relied on their woodcraft skills to make a living. In the 1970s, wood product processing workshops began to appear. Through generations of inheritance, many small workshops in the 1980s gradually developed into certain scale factories.

The embryo of the "Oriental Woodcraft" brand was conceived within it.

In 1997, the Dongyang Woodcraft Factory in Longtan Town, Longmen County was officially established. In 2011, the company was officially established in Huizhou, Guangdong, and Dongyang Woodcraft was officially born.

Two, the craftsmanship is passed down.

As early as the Stone Age, the woodworking skill of tenon and mortar structure was born, without using a single nail or glue, yet it could make furniture and buildings firm. It is the ancestor of Chinese wood crafts.

It is undeniable that the Industrial Revolution has brought about revolutionary changes to our lives, but traditional crafts, products of the natural economy and agricultural society, have gradually declined and even disappeared. What has been lost along with them is the dedication, focus, and the spirit of perfectionism in traditional crafts.

Since the day the factory was established, the East Ocean Woodcraft has been dedicated to the production and manufacture of wood crafts. With 20 years of skill inheritance, 20 years of industry accumulation, and 20 years of unwavering original intention, Laid a solid foundation in the industry!

Three, the spirit of craftsmanship

The ancients said: "If one concentrates on one skill, that skill will be skilled; if one concentrates on one job, that job will be accomplished."

Over the past 20 years, East Ocean Woodcraft has always been dedicated to the production of wood crafts. We have continuously innovated and advanced in the field, constantly introducing new products. By integrating craftsmanship with dedication, we have forged our skills into a brand.

In recent years, it has integrated woodcarving skills into its products. The process of carving bit by bit and meticulously, allows us to "feel the 'slow' value of Oriental woodworking."

In today's society, people are impatient and restless, pursuing "short, flat, and fast" (less investment, short cycle, and fast results) to bring immediate benefits, thus ignoring the quality soul of the product. Enterprises need more craftsmanship spirit to succeed in the long-term competition. When other enterprises are enthusiastic about the cycle of "raising money, killing a product, releasing a new product, and then raising money again", Dongyang Wood has always adhered to the "craftsmanship spirit", relying on belief and faith, watching the product continuously improve and perfect, through high standards of practice, it has become the pride of many users. Whether they succeed or not, this process, their spirit is a complete enjoyment, is exceptional, and is also positive.

The pursuit of excellence is the bright badge of the Orient Woodcraft, a dedication to each product and every process, focusing intently and striving for professional quality. The soul of quality lies in the craftsmanship. To strengthen quality, build a brand, and drive product upgrades, the spirit of craftsmanship is indispensable. The 20-year development history of Orient Woodcraft is itself a continuous pursuit of precision and the creation of delicacy, an epic of the craftsmanship spirit.

Wood offers warmth and simplicity. Its rich patterns and soft texture always blend well with other materials. The new wood-alloy products and glass-bottomed wood handles launched by Oriental Woodcraft in recent years have better embodied the inclusive nature of wood. This also reflects the wisdom and spirit of Oriental Woodcraft. Embrace all beauty with an innovative and inclusive attitude. Since 2017, a new product has been launched each month and publicly released on the website. The traditional culture and individual beauty behind each product are exactly what the current fidgety and standardized society lacks.

Wooden crafts originate from daily life and develop their own personality over time, becoming warm and personal objects.

The spirit of Oriental Woodcraft is passed down, and it has also continuously innovated to form its own brand, creating classic wood crafts.

Oriental Wooden Crafts Corporate Culture

Corporate Mission: Inherit the craftsmanship quality and create a quality life.

          Fulfill social responsibilities and revitalize the woodworking industry.

Corporate Vision: Persistently, focusing on high-end custom-made wood crafts;

Core Values: Sincerity in character, diligence in work.

Enterprise Spirit:Carry forward the spirit of craftsmanship and pursue exquisite craftsmanship.

Brand philosophy:Integrate craftsmanship with focus, cast skills into a brand.

Service philosophy:Develop, Innovate, and Seek Development by Fostering the Market;

High-quality, efficient, and dedicated service for users.

Hiring Philosophy: Ethics first, professionalism, passion and progress.

Management Philosophy: Careful with our service, devoted to our expertise

           Share the benefits, divide the work, achieve win-win, and jointly develop.