Apple design considerations are not limited to the product. In the iPhone seriespackage, and hide craftsmanship that others have failed to catch up.

"We've done a lot of sticker Peel tray box, but this structure was the first one back, and produced tens of millions of the year, it is hard to believe right now. "The dismantled the box with complete iPhone series,

IPhone use packaging types are "sticker skin tray" is a corrugated cardboard base frame, surface pastes produced a thin layer of decorative paper tray.

With just a sheet of thick paper and corrugated paper can be folded into a "insert-tray" compared to this tray rigidity is stronger, higher accuracy, and by changing the surface of decorative paper, textured impressions and packaging can be freely adjusted, and gift packaging pastries and jewelry at home and abroad, such as premium brands are mostly used to stick trays.

However, due to limitations in machine automation production, skin leather tray high cost, but also for structural reasons, carton manufacturing several limitations and characteristics.  

Internal cardboard iPhone4S is original, peripheral on the decorative paper is in the village of paper industry, with the assistance of, produced according to disassemble result back. In addition, other General in the text attached to the sample tray for paper industry by providing.

One is the box "corners". When you use cardboard to make a frame, generally sticking tray to go through the following procedure. Indentation on the cardboard first, then indentation out along the fold, paste the peripheral décor.

At this point, leaves a gap between the folded corner. Thus, peripheral paste decorative paper without sharp corners, so that the whole tray gives a rounded impression. Calm and solemn appearance, like worn around the edges of the wooden box.

In other words, in order to feel the rigidity of the box and stick tray using thicker paper, less sharp corners around the edges, but Apple won't allow that to happen. In Apple's view, packaged as if the thorough pursuit of sharp impressions of iPhone carriers of characteristics, showing customers merchandise requires not only strong sense of rigidity, must also be angular as possible.

To that end, Apple on cardboard engraving trench 90 degrees to make it fold laterally at a right angle "v-cut" approach. V-cut not only trouble and processing require high accuracy, it is very costly. Using this method of packaging, is most relevant to their daily life is 1 for 1500 Yen luxury chocolate packaging.

Apple based on the v-cut technique, were refined, made simple, sturdy packaging.

Just want make way, surprise is actually outside the framework of decorative paper of the week pasted. then paste used in what way?

In order to do the edges, the Apple "iPhone" seriesboxfor used cardboard at the end of the high cost of "v-cut" approach, but set off a real innovation on the Apple packing, it is wrapped in decorative paper outside the core.

Structural analysis of the iPhone box with decorative paper.

Referred to as "wings" to smear the glue part wrapped around the entire box of the side. In this way, surface completely drop side, smooth surfaces like just cut the blocks of tofu.

In addition, the inside of the box with the iPhone have distinguishing characteristics, namely bends part of the decorative paper to completely cover the inside of the box, usually sticking tray just in case edge bends in about 1 to 2 centimeters. Medial dot, deserves to be called Apple's style.

Considering that Apple make a box number, probably can't do it all by hand operation. But ordinary automatic case former in traditional theory, cannot make such boxes.

So, Apple is how to make the boxes for. equipment is Italy EMMECI box making machine made in "MC-2004MEBST-HM". Traditional case former in part of the paste side flaps to the bends in the box and paste part, paste were around at the same time. Therefore, for iPhone box in such a large area of the wrapping paper and paste, left and right pieces will "fight", paste the results are beautiful enough. Also, paste using Paste the part size is also not up to requirements on the side of the box as a whole.

EMMECI machine equipped with left and right, respectively paste body, to create a tray of Apple quality can be achieved. Legacy device is using the same dynamic when you complete a paste of a series of actions, and thus have been more restrictive. EMMECI paste every action of the devices that are controlled by separate motors, design thinking and traditional machine is totally different.

EMMECI demonstrates production of packing box and the box with the iPhone are almost identical. "Out of work, I have seen many high-box with the brand, but the pursuit of precision packaging and box making machine is unique. Plus met customers request that high, at the time, had no idea the machines what to do. When the box with the iPhone after debut, came to understand the meaning of such machines exist, but until today, haven't seen any approximation of quality box with the iPhone. It can be seen that there is no as a company like Apple can make full use of the equipment.

Although this equipment is manufactured by Apple required EMMECI may have been overstated, but Apple is certainly EMMECI main reason for making this case former ". Aluminium processing center, Apple has brought to the industry a lot of new scenes, in sticking tray area, the company set off a revolution.

If, however, thinking that with the equipment, you can make out of the box with the iPhone, just a bit too facile. Slightly note paper creates scalable, so that not only will greatly affect accuracy, also causing curling and bending. For paste paper adhesive selection and pasting operation since it goes without saying that until then, must also identify non-scalable, easy on the rubber sheet. Moreover, the temperature and humidity management, including factories, stereotyped flattened after paste technology, "if not in each process are best can't do out of the box with this level of. ridiculously high cost. If you entrust us to produce this kind of packaging, only about 30 dollars, and require considerable preparation period. "Attaches great importance to packaging of the Japanese-style snack box with the enterprise and the box with the high brand watches cost about 15 dollars, it is clear that box with the iPhone is" Advanced ". Little took over the size, we only want to spend $ 30 worth of work. ”

Whileboxeswere in mainland China and Taiwan, with the advantage of mass production of the complete compression of the cost, but that is a rather daring investment. Packaging is also one of the most important commodity--if there is no such firm convictions, was in no way may the birth of the packing box.